Off-campus UMass Amherst users: To download dissertations, please use the following link to log into our proxy server with your UMass Amherst user name and password.
Non-UMass Amherst users, please click the view more button below to purchase a copy of this dissertation from Proquest.
(Some titles may also be available free of charge in our Open Access Dissertation Collection, so please check there first.)
Discriminating technologies: Personal information in an age of computer profiling
The doctoral dissertation critically investigates the processes, sites and technologies of consumer profiling. Technologically speaking, the dissertation focuses on the means by which individual consumption patterns and histories (demographic and psychographic data) are automatically solicited into computerized databases and networks. In addition to providing a historical perspective on consumer profiling or solicitation technologies (from product registration cards and mail-in coupons to point-of-sale scanners, smart cards, computer databases and registration sites on the world wide web), the dissertation also attempts to theorize the spatial, international and politically discriminatory dimensions of consumer profiling. In so doing, the dissertation analyzes a number of niche marketing and consumer profiling campaigns that attempt to construct maps of targeted consumer markets in trans-national territories and cyberspace.
Mass media|Information Systems
Elmer, Greg, "Discriminating technologies: Personal information in an age of computer profiling" (2000). Doctoral Dissertations Available from Proquest. AAI9960748.