Off-campus UMass Amherst users: To download campus access dissertations, please use the following link to log into our proxy server with your UMass Amherst user name and password.
Non-UMass Amherst users: Please talk to your librarian about requesting this dissertation through interlibrary loan.
Dissertations that have an embargo placed on them will not be available to anyone until the embargo expires.
Date of Award
1-1-1976
Access Type
Campus Access
Document type
dissertation
Degree Name
Doctor of Philosophy (Ph.D.)
Degree Program
Business Administration
Recommended Citation
Lang, James R., "Perceptual factors in the business policy decision : an application of expectancy theory and non-metric multidimensional scaling." (1976). Doctoral Dissertations 1896 - February 2014. 6202.
https://scholarworks.umass.edu/dissertations_1/6202