Oh, Haemoon
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Email Address
Birth Date
Job Title
Department Head and Professor of Marketing, Department of Hospitality and Tourism Management, Isenberg School of Management
Last Name
Oh
First Name
Haemoon
Discipline
Business
Expertise
Branding and image formation
Consumer value judgment
Experiential consumption
Marketing and consumer behavior
Marketing research
Research methods
Scale construction and validation
Self service technology
Consumer value judgment
Experiential consumption
Marketing and consumer behavior
Marketing research
Research methods
Scale construction and validation
Self service technology