Gencarella, Stephen

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Job Title
Associate Professor - Communication
Last Name
Gencarella
First Name
Stephen
Discipline
Communication
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Introduction
My research lies at the intersection of folklore studies, rhetorical studies, and performance studies. In academic and public sector work I advocate a critical folklore studies as a means to examine and to redress social injustice. In so doing I draw upon traditions of rhetorical criticism and social theory, especially to critique anti-democratic behavior and to advance democratic modes of living with others.

Working at these intersections, my research focuses on the constitutive nature of expressive culture. I have a longstanding interest in the ways that comedic performances address, uphold, and criticize social and political anxieties. Occasionally I investigate myths of rhetoric in classical antiquity in order to include voices and concepts excluded from the rhetorical tradition. Much of my current research focuses on the historical and contemporary folklore of New England, including its relation to cultural heritage tourism.

I have published in such journals as the Journal of Folklore Research, Folklore, Journal of American Folklore, Cultural Analysis, Quarterly Journal of Speech, Rhetoric Society Quarterly, Journal of American Culture, Supernatural Studies, Horror Studies, Comedy Studies, Critical Studies in Media Communication, Communication and Critical Cultural Studies, and Communication Education.
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  • PublicationOpen Access
    Constituting Folklore: A Case for Critical Folklore Studies
    (2009-01) Gencarella, Stephen Olbrys
    This article argues for the development of a critical folklore studies through an interweaving of folklore and rhetorical theory. Following paths set by Roger Abrahams, Kenneth Burke, and Antonio Gramsci decades ago, and drawing upon more recent contributions by Ernesto Laclau and rhetorical critics, it considers folklore as a constitutive rhetoric, the act of which establishes a "folk"--and their adversaries-as a political category. Identifying three articulations of critical folklore studies, it calls upon folklorists to intervene against (rather than strictly analyze) oppressive power formations through the production of overt criticism and related counterhegemonic practices