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Putting Research into Practice: Three examples of communicating academic research to industry partners

Abstract
This poster presentation provides an overview of three examples of how academic research can be translated to providing key findings for tourism industry practitioners. Each example offers insights into the format, depth, and distribution strategies that help ensure academic research can be put into practice. Key recommendations include: 1.) using formats like a PowerPoint slide deck to share research findings so that practitioners can integrate findings into presentations for stakeholders; 2.) creating a series of short reports that each have a different theme from the findings to make key takeaways easier to find and process; 3.) partnering with industry members to develop a research outcome that serves their needs and academic metrics (e.g., completion of a Master’s thesis, undergraduate education); 4.) leveraging industry partners to provide them with content to share with their members while maximizing the distribution of research outputs.
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