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Attitude-toward-the-ad and copy-testing research : a study of task awareness and message relevance.
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Attitude-toward-the-ad and copy-testing research : a study of task awareness and message relevance.
Twible, Jacquelyn L.
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Type
Dissertation (Open Access)
Date
1989
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Degree
Doctor of Philosophy (Ph.D.)
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attitudetowardth00twib.pdf
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11.54 MB
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URI
https://hdl.handle.net/20.500.14394/16600
DOI
10.7275/20483227
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Isenberg School of Management Dissertations Collection
Management Dissertations Collection
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