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College of Social and Behavioral Sciences
Resource Economics
Resource Economics Department Faculty Publication Series
Market share dispersion among leading firms as a determinant of advertising intensity
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Market share dispersion among leading firms as a determinant of advertising intensity
Willis, MS
;
Rogers, RT
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article
article
Date
1998
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Market_Share_Dispersion_Among_Leading_Firms_as_a_Determinant_of_Advertising_Intensity.pdf
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168.75 KB
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https://hdl.handle.net/20.500.14394/42640
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Resource Economics Department Faculty Publication Series
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1125&context=resec_faculty_pubs&unstamped=1
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