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Segmentation of P2P Accommodation Guests based on Their Experiences of Host Territoriality

Abstract
P2P accommodation guests may experience host territoriality during their stay in home-sharing rentals, which would affect their experience satisfaction and future decision making. This study attempts to segment guests based on their experiences of host territoriality and assess the differences between these segments regarding host evaluations, experience satisfaction, behavioral intentions, and felt ownership of rental space. Three segments were identified, namely Space Owners, Space Users, and Space Borrowers, with Space Owners having lower scores in each dimension of host territoriality and Space Borrowers having higher scores in three out of four dimensions. Intrusion from the host seemed to be rare in P2P accommodation business. Compared with Space Users and Space Owners, Space Borrowers revealed lower levels of experience satisfaction and felt ownership of rental space, evaluated hosts to be less warm, trustworthy, and competent, and were less likely to reuse P2P accommodation rentals.
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event
Date
2021
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