Attendees will learn about how the #NoLo course labeling initiative was conceived locally, scaled up in the CSCU system, and integrated into the Banner student information system. The presenters will discuss their efforts as members of the system-level OER Awareness Subcommittee, to increase use of #NoLo labeling and OER adoption among campuses and encourage attendees to share their own OER marketing strategies through open discussion. Video testimonials will provide perspectives from participating faculty on their OER experiences. There will also be a portion of the presentation devoted to student learning outcomes data on courses that have moved from traditional textbooks to “No cost/Low cost” resources. This session is appropriate for those with a Beginner or Intermediate level expertise of OER, specifically, those who are interested in how to initiate and/or scale course labeling on their campus.