Webinars and virtual conferences are effective digital platforms to bring academics and practitioners together to share and disseminate knowledge in a dynamic online format. Often, a webinar is recorded and shared, but rarely is the webinar used as a source of data analyzed for further meaning. Travel restrictions due to the COVID-19 pandemic have shifted the way individuals and organizations receive new knowledge, information, and research. This study utilizes a novel method to qualitatively analyze a webinar from 2020 that discussed climate change and COVID-19 in relation to the tourism industry. Findings were validated in various ways to show the efficacy of this method. This research adds to the literature by testing a new framework and introducing a new approach to assess, compile, summarize, and graphically represent knowledge disseminated within a webinar setting.