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A bibliometric analysis of Technology Acceptance Models in Tourism-Culture-Museum and Mainstream Service Contexts

Abstract
Technology Acceptance Model (TAM) is the most commonly used theoretical understanding of technology adoption research and also the most powerful model applied to describe personal acceptance decisions. Prior studies fail to become comprehensive due to confining in one industry, so authors review top journal articles in mainstream service and tourism-related industries as well as identify the diverse trendy and similar grounds through a bibliometric analysis. Totally 16 top SSCI journals selected for this research and find all the articles mention TAM. After excluding 79 papers not based on the theory of TAM, 100 papers remain. The analysis focused on descriptive statistical analysis through CiteSpace and content analysis to distinguish similarities and differences between two diverse industries. This study contributes to visualizing the progress of TAM in two industries from a comprehensive perspective and provides clues for a future investigation related to TAM. This is the pioneer study to investigate TAM in two fields using qualitative and visualized bibliometric analysis.
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