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Potential visitors’ evaluations of photographs of destinations with volcanoes

Abstract
Volcanoes are a form of attractions where inextricable relationship between risk and inherent attractiveness can be observed. In addition, potential visitors’ past experiences with natural disasters may have effects on their perceived risk of natural resources (Vastfjall and Solvic 2008). This study investigates the effects of potential visitors’ past nature disaster experiences on their evaluations of a destination with a volcano. Sixty-one university students evaluated 24 slide-presentations of view sites of an active volcano. As a result, subjects’ past nature disaster experiences intensified the negative relationship between the volcanic plume included in the photographs and the sense of security whereas those experiences had the main effects on a touristic sense and the sense of transcend grandness as well as the simple main effect on the sense of security. These results together further point to the importance of investigating both the effects of personal factors and environmental factors of destinations.
Type
event
event
Date
2018
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