The purposes of the study were (1) to determine which attributes university freshmen consider most important when choosing to dine at on-campus foodservice venues, and (2) to reveal the students’ level of satisfaction with several experience elements related to on-campus foodservice operations. The results of this study demonstrated that university freshmen consider “flavor and taste of food”, “quality and freshness of food,” and “operating hours” most important when choosing to dine at on-campus facilities. The study also revealed that university freshmen, attending a major institution in Texas, were most satisfied, by rank as follows, with the (1) Social Environment, (2) Atmosphere, (3) Customer experience, and (4) service of campus foodservice venues.