The increasing number of family forest owners presents a challenge to effective outreach. Family woodland in some parts of the country represents the dominant ownership type. Sustained provision of a host of greater social goods and services depends on functional forest landscapes, yet fragmentation and parcelization of family woodlands pose a threat. Segmentation of the family owner audience into different types, and targeting of outreach toward two specific decisionmaking junctures, may improve our ability to reach this important audience.