Loading...
Thumbnail Image
Publication

Effect of Experiential Buying Tendency on Tourists’ Experience Co-creation with Host Residents

Citations
Altmetric:
Abstract
Tourists are seeking activities which they could emotionally, physically and intellectually engaged (Walls, 2013). The sharing economy platforms make it easy by providing them opportunities to co-create with different stakeholders. This mixed-method study aims to explore the experience co-creation practice between host residents and tourists, and test the relationships among experiential quality, experiential value and satisfaction. Furthermore, the experiential buying tendency’s moderation effect on the relationships to both experiential quality and experiential satisfaction are examined. This paper is one of the few studies that explore experience co-creation between tourists and host residents and connect the concept of experiential buying tendency to the sharing economy in tourism. It provides insights regarding the experience co-creation between host residents and tourists as well as implications to marketers and destination practitioners.
Type
event
event
Date
2019
Publisher
Degree
Advisors
License
License