Publication:
Introductory Guide to Scuba Diver Species

dc.contributor.authorKing, Carina
dc.contributor.authorHeo, Jinmoo
dc.contributor.departmentDepartment of Tourism, Conventions, and Event Management Indiana University Purdue University Indianapolis
dc.contributor.departmentDepartment of Tourism, Conventions, and Event Management Indiana University Purdue University Indianapolis
dc.date2023-09-23T15:38:41.000
dc.date.accessioned2024-04-26T21:25:09Z
dc.date.available2024-04-26T21:25:09Z
dc.descriptionpreviously provided
dc.description.abstractScuba studies primarily focused on physiological aspects of the sport. A few studies about consumer dive behavior have surfaced in the tourism and leisure literature since the 1980s. The recreational scuba market is not homogeneous. Hence the purpose of this study was to gain an understanding of scuba diver characteristics and to conduct an exploratory examination of scuba specific values and involvement. The study sought to identify differences between local scuba divers and visitors, and classify subgroups of divers based on scuba specific values. Data ( =377) was collected in the Florida Keys. Results showed that visitors had less years of certification experience but spent more on scuba, compared to local resident divers. Cluster analysis identified four groups of scuba divers - ‘fun-seeking belongers’, ‘actualizers’, ‘inner- circles’ and ‘moderates’. Group characteristics and scuba specific values were presented. Results may be useful to scuba stakeholders such as marketers and tourism administrators.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48281
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1472&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectscuba
dc.subjectvalues
dc.subjectinvolvement
dc.subjectcluster analysis
dc.subjectsegmentation.
dc.titleIntroductory Guide to Scuba Diver Species
dc.typearticle
dc.typeevent
digcom.contributor.authorKing, Carina
digcom.contributor.authorHeo, Jinmoo
digcom.identifierttra/2010/Visual/29
digcom.identifier.contextkey8941728
digcom.identifier.submissionpathttra/2010/Visual/29
dspace.entity.typePublication
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