Previous research of senior consumer in hospitality and tourism has centered on motivation, benefits sought, behavioral pattern and comparative studies. Differentiating the proposed research from the existing literature, this study focuses on life events as a factor impacting senior leisure and hospitality behavior changes. The aim of this study attempts to examine whether and how a positive event (i.e. become grandparents) or a negative event (i.e. family died) occur in later life will have an impact on the consumption preferences and consumptive behavior changes of hospitality and leisure products. Three hundred Taiwanese retirees will be surveyed. The instrument consists of three sections: (1) variables related to life events; (2) variables related to consumption-coping behavior including motivation changes, patronization preference changes, use pattern changes; and (3) variables related to participants’ demographic and socioeconomic background. This research will lead a better understanding of how life events can influence retirees’ consumption choices of hospitality and tourism products. As for the hospitality and tourism businesses, the results will help them to provide relevant and meaningful consumptive experiences to the retirees.