Tourism consumption is a systematic aesthetic appreciation experience that combines human lives with extraordinary nature and culture. This study follows a netnographic approach and conducts narrative analysis on travel blogs to explore the meaning and formation of tourists' ultimate aesthetic experience - Yijing. A Yin-Yang philosophical approach is suggested to understand tourists’ perception of destinations’ aesthetic attributes. Findings revealed a two-stage model of Yijing’s formation (i.e., preparation and realization) and a three-level pyramid of Yijing’s true meaning, along with the corresponding realms of life and transformational outcomes. Theoretical and practical implications are also provided.