This presentation outlines a six stage mixed method process for the sustainable development of the North Carolina Oyster Trail (NCOT). The NCOT has been proposed as means to increase consumer awareness of and preference for North Carolina-grown oysters. In order to sustainably develop the NCOT this process utilizes both qualitative and quantitative data from multiple stakeholders to identify the supply and demand for the NCOT. The process is notably novel in that it provides the opportunity to pilot test and evaluate experiences that could be included in the NCOT. This mixed method process could be utilized in the development of other regional tourism products. The study as a whole advances the understanding of how food tourism experiences can be developed and consumers' preferences for food tourism experiences.