This study investigates the relationship between corporate social responsibility (CSR) and business performance in the hospitality industry through a meta-analytic approach. While existing literature acknowledges CSR's potential to enhance financial and operational outcomes, inconsistencies in findings across industries and contexts necessitate further exploration. Drawing on extant literature and four major theoretical frameworks related to CSR engagement, this research identifies six key moderators: industry visibility, regional context, outcome horizon, engagement orientation, CSR activity type, and measurement approach. Results are anticipated to show that CSR initiatives are most impactful in publicly visible industries and regions with high regulatory standards, with long-term and stakeholder-centric CSR activities yielding stronger performance outcomes. These findings can contribute to a deeper understanding of CSR’s strategic value and provide actionable insights for optimizing CSR strategies in the hospitality sector, aligning organizational goals with stakeholder expectations and sustainability objectives.