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Kill Two Birds with One Stone: How to Enhance Animal Welfare and Tourist Experience Simultaneously in Wildlife Tourism – An Exploratory Case Study Based on Chengdu Research Base of Giant Panda Breeding

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Wildlife tourism faces a tension between animal welfare and tourist experience. This study, based on the Chengdu Research Base of Giant Panda Breeding, uses a longitudinal single-case study approach to explore how wildlife tourism attractions can simultaneously enhance animal welfare and tourist experience through management transformation. The findings are as follows: (1) The contradiction between animal welfare and tourist experience is primarily manifested in “embodied obstacles”; (2) Synergistic enhancement arises from resolving these obstacles through “scene transformation-conceptual transformation-practical transformation,” guided by the logic of “environmental enhancement-value bonding-interest embedding”; (3) Wildlife tourism should integrate animal welfare and tourist experience by embedding ecological protection and tourism development values to ensure sustainability and enhance both ethical and experiential dimensions. This study contributes to the ethical understanding of wildlife tourism experiences, expands embodied experience theory, and provides insights for optimizing experience design and promoting the sustainable development of wildlife tourism.
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