A contingent valuation survey of forest landowners in Southern Vermont and Western Massachusetts suggests that it would cost about $700 per acre to entice about one-half of Massachusetts and 33% of Vermont respondents to permanently conserve their forestland. Policies that promote early development of management plans and cooperation with neighbors are recommended because these activities appear to increase the likelihood that landowners will convey conservation easements. Education and a strong environmental ethic also improve the chances that respondents would sell conservation easements. A prediction-based contingent valuation format designed to reduce incentives for strategic behavior suggests that our results likely represent a lower bound estimate of landowner response to a large-scale conservation easement program.