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Drivers and Barriers in Space Tourism: Exploring Virtual Reality’s Role Through a Mixed-Method Approach

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As space tourism becomes increasingly feasible, understanding the factors and barriers influencing potential tourists is crucial. This study employs Virtual Reality (VR) as a tool to simulate space environments, helping predict significant factors that impact travel intentions. Through the lens of Perceived Risk Theory and the Pull-Push-Mooring Model, we aim to provide deep insights into the psychological and behavioral dynamics of potential space tourists. We have structured our research into two main studies: Study 1, an experimental study designed to assess how VR experiences can reduce perceived risks and enhance the intent to participate in space tourism, and Study 2, a qualitative study that identifies the various factors influencing participation in space tourism, with an expectation that VR will amplify these effects. This mixed-methods approach is intended to yield comprehensive findings that contribute to the growing field of space tourism research.
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