Thumbnail Image
Publication

A SCENARIO-BASED SYSTEM FOR ADVERTISING DESIGN: EXTENDING THE DESTINATION ADVERTISING RESPONSE (DAR) MODEL

Citations
Abstract
Type
event
event
Date
2015
Publisher
Degree
Advisors
License
License
Files
Formatted___Scenario_based_DAR_model___TTRA_2015.docx
Microsoft Word XML, 530.17 KB
Thumbnail Image
auto_convert.pdf
Adobe PDF, 1.2 MB
Research Projects
Organizational Units
Journal Issue
Embargo Lift Date
URI
https://hdl.handle.net/20.500.14394/49606
DOI
Publisher Version
Embedded videos
Collections
2015 TTRA International Conference
Related Item(s)
https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1090&context=ttra&unstamped=1
Show all metadata