In an application of political articulation theory, this paper analyzes the relationship between white supremacist rhetoric, party politics, and the political field. Using two distinct cases, the Dixiecrats and the National States Rights Party, I ask the questions, how did white supremacist political parties in the mid-twentieth century shape their rhetoric to articulate their constituency? And further, how does a minor party’s position in the political field, center or margin, affect their political articulation? I find that field position does indeed determine a party's use of political articulation. The party with central positioning made appeals to a wider audience by framing their segregationist fight as legalistic in nature, and not white supremacist. In the marginal party position, rather than suturing disparate coalitions, the strategy of choice was to engage in political purity.