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The effects of cognitive style and advertising type on responses to advertising under conditions of low and high involvement : an experimental investigation.
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The effects of cognitive style and advertising type on responses to advertising under conditions of low and high involvement : an experimental investigation.
Moore, David
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Abstract
Type
Dissertation (Open Access)
Date
1985
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Degree
Doctor of Philosophy (Ph.D.)
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effectsofcogniti00moor.pdf
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11.58 MB
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URI
https://hdl.handle.net/20.500.14394/16541
DOI
10.7275/20483080
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Isenberg School of Management Dissertations Collection
Management Dissertations Collection
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