Social media has transformed the tourism industry, influencing tourists' decision-making processes. As a form of video narratives, known for their authenticity and professionalism, travel vlogs offer immersive travel experiences and insights, becoming reliable sources for travel information. As user-generated content (UGC) gains popularity, there is a growing need to understand its impact on traveler preferences and behavior. The study aims to explore the relationship between travel vlogs and the Theory of Planned Behavior (TPB) components by incorporating electronic word of mouth (eWOM) as additional variables. Considering the widespread popularity of travel vlogs, these visual narratives play a crucial role in shaping destinations' images and influencing potential tourists. Identifying the attributes of travel vlogs that affect decision-making is essential for comprehending their role in destination choice.