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The effect of alternative audio and visual presentations on individuals' perceptions of television commercials.
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Publication
The effect of alternative audio and visual presentations on individuals' perceptions of television commercials.
Warshaw, Paul Rod
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Abstract
Type
Dissertation (Open Access)
Date
1977
Publisher
Degree
Doctor of Philosophy (Ph.D.)
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effectofalternat00wars.pdf
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9.55 MB
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URI
https://hdl.handle.net/20.500.14394/16455
DOI
10.7275/20482866
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Isenberg School of Management Dissertations Collection
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