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Bridging the gender gap in leisure travel: A feminist netnography

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This study investigates the persistent gendered labor inequities in leisure travel, with a particular emphasis on heterosexual family vacations. Drawing upon feminist theory and prior scholarship on leisure inequality, it interrogates how patriarchal structures perpetuate constraints on women’s access to leisure, especially for mothers disproportionately burdened with childcare and domestic responsibilities. Employing a feminist netnographic methodology, the research analyzes online communities centered on parenting, gender, and travel to explore the division of labor in planning, executing, and recuperating from family travel. Preliminary findings suggest that women in these contexts frequently encounter inequitable labor distributions during vacations, mirroring broader domestic inequalities and impeding their ability to experience leisure as a space for recovery and well-being. However, the study also identifies potential mitigative strategies, such as shared travel with other mothers, which may alleviate some constraints. These findings underscore the urgency of addressing structural barriers to women’s leisure, with implications for advancing gender equity and enhancing well-being within family and societal contexts.
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