This paper critically examines the intersection of gender, heteropatriarchy, and heritage tourism development in Berea, Kentucky. Drawing on a transnational feminist perspective and settler colonial theory, it explores how gendered dichotomies—such as formal/informal labor and production/cultural reproduction—are reinforced or resisted through heritage tourism policies and practices. Through interviews with tourism stakeholders, the research highlights how these dichotomies impact the economic and social roles of individuals in the community. The study finds that heritage tourism, while often framed as a means of empowering women, can inadvertently reinforce traditional gender norms, limiting economic opportunities and perpetuating stereotypes. For instance, tourism development workshops often position heritage crafts as "side hustles" for women, further entrenching gendered labor divisions. The paper argues that fostering inclusive tourism practices that challenge these heteropatriarchal structures is essential for creating equitable opportunities in heritage tourism economies.