The USDA Forest Service, National Woodland Owner Survey asks family forest owners (FFOs) about their attitudes and intentions regarding their forestland. Historically, the number of responses from Black or African American FFOs has been very low, but it is uncertain whether this is because of nonresponse bias or that there are relatively few Black FFOs. To get a better understanding of these FFOs and to test a method to increase response rates, an intensified survey effort was conducted in three southern states: Alabama, North Carolina, and South Carolina. Analyses indicate that Black FFOs have slightly different objectives, activities, and ownership structure for their forestland than their White counterparts, who have traditionally represented the majority of FFOs. Study Implications: By conducting an experiment to increase response rates from Black family forest owners to the National Woodland Owner Survey, we find traditional methodology is not effective. More importantly, we see this group has moderately different responses than their White counterparts. This has wide ranging implications for landowner assistance programs and other initiatives that have been designed on the premise that we are accurately capturing responses from all woodland owners.