This study examines global perceptions of the business events profession, focusing on its appeal to the future workforce. Utilizing survey responses from 217 individuals aged 18–35, the analysis identifies three key perception factors: professional appeal, job insecurity and stress, and career perks. Regional comparisons reveal that North American respondents rate the profession’s positive attributes significantly higher than their European counterparts. Textual analysis of the open-ended responses highlights both limited public knowledge about the field and positive sentiments tied to its dynamic nature and professional traits. Findings underscore the importance of targeted communication strategies to attract young talent and address regional and perception-based challenges.