This paper is a report of a study to measure changes in tourism e-microentrepreneurial self-efficacy (TeMSE) in undergraduate students after attending an introductory survey course on tourism management. Given that high entrepreneurial self-efficacy is associated with enterprise success, enhancing levels of TeMSE is warranted to grow a more just tourism economy in a sector largely controlled by profit-oriented large corporations. This need is stronger among women, who may doubt their entrepreneurial competences due to stereotyped gender-role socialization. Consequently, universities have become aware of the importance of developing entrepreneurial potential, and are focusing on equipping students with skills and abilities necessary to pursue their own microenterprises. Accordingly, we developed a battery of hands-on learning tools to enhance efficacy beliefs in tourism entrepreneurial skills. Analysis of pre-post data suggests improvements only in the Pursuing Innovation dimension of TeMSE. Moreover, unlike previous research, we found no evidence of baseline lower self-efficacy among females.