"With free and open educational materials from over 2,500 MIT courses across the curriculum, MIT OpenCourseWare has a lot to share - but it’s not always easy to market a product when there’s nothing for purchase. To solve this problem, we’re bringing “all hands on deck” to co-opt commercial tools to cultivate brand awareness and marketing practices that are rooted in shared community values of open education. Join us to learn how we’re using tools traditionally leveraged for commercial gain (such as YouTube, LinkedIn, Google Analytics and a CRM) and re-orienting them to promote free and open products at scale. This interactive panel with staff from across MIT OpenCourseWare and the MIT Open Learning communications team will focus on special considerations when using these marketing tools to promote products that are free – strategies that you can use in your own organization or institute to amplify the power of open."