The interaction between tourists and destination management organizations is increasingly characterized by digitalization and personalization, a trend that is equally relevant for providers of outdoor experiential services, such as ski resorts and bike parks. The utilization of digital communication tools, such as mobile applications, and smart technologies, such as QR codes, facilitates the dissemination of real-time information in outdoor environments, including updates regarding weather conditions or visitor density. By leveraging these technologies, service providers aim to enhance tourists' experiences, mitigate the likelihood of unsafe decisions, and foster self-responsible behavior among visitors. A salient feature of smart technologies is their capacity to support varying levels of communicative exchange, ranging from static, unidirectional information dissemination to dynamic, reciprocal real-time interactions. This research seeks to examine the incremental value derived from digital and personalized communication within the framework of experiential tourism experiences. Our central hypothesis posits that increased levels of communication exchange enhance tourists' willingness to adhere to behavior suggested by smart tools. We propose that this effect is moderated by the level of user expertise, with the influence of communicative exchange on compliance diminishing as expertise increases.