Wine tourism is one of the fastest growing segments of the tourism industry. Every state in the U.S. has a winery, and wine trails play an important part in state tourism marketing. Arkansas has a flourishing tourism industry and a long history of wine production. However, wine tourism has not been developed in that state to take advantage of the existing tourist base and the growing interest in local wines. This paper looks at factors in the development of wine tourism around the world, the current wine tourism environment in Arkansas, and suggests tools for state winemakers to use to increase their exposure to tourists.