Firmly based on the psychological rationale, the study hypothesizes that cognitive destination image is the antecedent of destination personality, which in turn affects tourist’ behavioral intentions towards the destination. Structural equation modeling suggests that socially responsible environment and local people positively affect destination personality, and sophistication and competence are important in driving behavioral intentions. A theoretically logical and empirically valid link of cognitive destination image --- destination personality --- behavioral intentions has been identified. A holistic roadmap for managerial practice is readily visible.