The rationale behind this study is to explore psychological matters relative to the satisfaction process of rural tourists. The Mediterranean Island of Cyprus was selected for this study, in which an ethnographic journey was undertaken. Towards this end, active participation, informal interviews and casual conversations with rural tourists were employed. The study’s fieldwork findings reveal information of valuable importance to the tourism academic community and practitioners alike. The ethnographic techniques which attempted to gain insights into rural tourist psychological matters, such as motivation and expectations, shed clear light in the rather shady tourists’ inners.