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A Qualitative Study on the Perceptions of Soft Commitment Devices in Tourism
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Abstract
The negative impacts of mass tourism is attracting attention and tourism destinations are looking for ways to promote responsible travel behaviors among tourists. Commitment devices are being used to promote such behaviors. There are two types of commitment devices: soft and hard. studies have explored how soft commitment devices are being perceived by tourists. This study will explore the perceptions of three soft commitment devices being implemented in the tourist experience through the tourists’ perception. This study will provide key insights into the positive and/or negative attitudes toward the commitment devices being used to increase sustainable travel behaviors among tourists. Data will be collected through semi-structured interviews. The results of this study will reveal how tourists interpret the use of soft commitment devices and their perceived impact of such tools. This paper provides new insights about the practicalities of soft commitment devices used to promote sustainable travel behavior.
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