Publicly funded capital investments for tourism attractions, if designed and developed in ways that fail to appeal to enough of a potential market, may burden host communities by requiring greater than expected tax contributions toward operating costs, drawing resources away from other public needs and reducing support for future projects. This study uses the stated preference choice method to examine potential user preferences for a publicly funded off-road vehicle park. Results will inform the design of the park in an effort to capture as much of the potential market as possible.