Publication:
Developing a Measurement Scale for Cruising Motivations

dc.contributor.authorHung, Kam
dc.contributor.authorPetrick, James F.
dc.contributor.departmentSchool of Hotel and Tourism Management Hong Kong Polytechnic University
dc.contributor.departmentDepartment of Recreation, Park and Tourism Sciences Texas A&M University
dc.date2023-09-23T15:44:13.000
dc.date.accessioned2024-04-26T21:24:45Z
dc.date.available2024-04-26T21:24:45Z
dc.descriptionpreviously provided
dc.description.abstractAlthough motivation has been extensively studied in the tourism literature, the discussion of motivation has not been expanded to cruise tourism. Following Churchill’s (1979) recommended measurement scale development procedures, this study seeks to develop a measurement scale for cruising motivation. The final scale was deemed to be both reliable and valid. It is suggested that this study will serve as a stepping stone to further investigations on cruising motivations.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48225
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1586&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectcruising motivations
dc.subjectmeasurement scale development.
dc.titleDeveloping a Measurement Scale for Cruising Motivations
dc.typearticle
dc.typeevent
digcom.contributor.authorHung, Kam
digcom.contributor.authorPetrick, James F.
digcom.identifierttra/2010/Oral/14
digcom.identifier.contextkey8963278
digcom.identifier.submissionpathttra/2010/Oral/14
dspace.entity.typePublication
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