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Masters Theses
Television advertising and children :: processes and effects of a proposed model of the child-parent purchasing process.
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Television advertising and children :: processes and effects of a proposed model of the child-parent purchasing process.
Godowsky, Barry Martin
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Abstract
Type
thesis
Date
1973
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Degree
Thesis (M.S.)
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televisionadvert00godo.pdf
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3.63 MB
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URI
https://hdl.handle.net/20.500.14394/47201
DOI
10.7275/20483135
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Masters Theses
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=4725&context=theses&unstamped=1
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