Climate change will have significant impacts on the tourism system and tourism businesses will need to adapt to the changing environment. Climate change and its impact on tourism is an emerging field but, with the exception of the ski industry, there has been little examination of the responses of Small to Medium Tourism Enterprises (SMTE) to climate change. This article examines the responses of SMTE in two destinations on Lake Michigan. It finds that while SMTEs acknowledge the impact of weather on their performance, they are largely unconcerned about climate change and have confidence they can adapt to changes over time. The study highlights the paradox between the existential threat of climate change and the relative small-scale tactical adaptions planned by SMTEs. The study highlights the need to explore indirect impacts of climate change to better understand the challenges facing businesses.