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Consumer evaluation and response to philanthropic advertising.
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Publication
Consumer evaluation and response to philanthropic advertising.
Campbell, Leland
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Abstract
Type
Dissertation (Open Access)
Date
1992
Publisher
Degree
Doctor of Philosophy (Ph.D.)
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consumerevaluati00camp.pdf
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15.64 MB
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URI
https://hdl.handle.net/20.500.14394/16638
DOI
10.7275/20483277
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Isenberg School of Management Dissertations Collection
Management Dissertations Collection
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