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Destination Design: A Design Thinking Approach to Tourism Development Through the Evolution of Destination Management Organizations
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Abstract
This research examines using design thinking methodologies to develop resilient tourist destinations amidst emerging trends. It explores the changing role of destination managers and their transition into designers rather than managers of communities. The proposed Destination Design Methodology provides a new approach to strategic planning, stakeholder partnerships, and establishing KPIs.
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http://creativecommons.org/licenses/by/4.0/