The study investigates the strategies and measures taken by different types of hotels during the COVID epidemic in Hainan, China. Measures are categorized into four dimensions: human resource, marketing, finance, safety, and health. The effectiveness of the measures was also examined through interview and survey on hoteliers. We found that government support is playing a positive role in leveraging hotels out of the ebb of business. However, small hotels and lodging establishments are struggling more in maintaining their businesses. Based on the evidence from hoteliers’ experience in coping with the COVID, recommendations for improvements in COVID policy and hotel management practice were raised in this study. Keywords: COVID policies, Hotel resilience, Social equity, China government, Hotel performance