Start Date
7-1-2011 3:15 PM
End Date
7-1-2011 4:00 PM
Track
2. Track 2 - Poster Session
Subject Area
Travel and Tourism
Faculty Member
Liang(Rebecca) Tang
Abstract
With the increase of students from China to study in the U.S., these Chinese students become an important tourist sources for the tourism destinations in the U.S. The purpose of this study is to understand the differences of travel behaviors between the Chinese students studying in the U.S. and domestic students. The questionnaire will be sent to 1000 domestic students and 1000 Chinese students in a university of Midwestern U.S., and data will be analyzed by SPSS. The results will be beneficial for travel agencies to implement their market strategic plans and better target their customers.
Keywords
domestic students, Chinese students, travel behavior, travel attributes
The Comparison of Travel Behaviors between Domestic Students and Students from China in a Midwestern University of the U. S.
With the increase of students from China to study in the U.S., these Chinese students become an important tourist sources for the tourism destinations in the U.S. The purpose of this study is to understand the differences of travel behaviors between the Chinese students studying in the U.S. and domestic students. The questionnaire will be sent to 1000 domestic students and 1000 Chinese students in a university of Midwestern U.S., and data will be analyzed by SPSS. The results will be beneficial for travel agencies to implement their market strategic plans and better target their customers.