Start Date

8-1-2011 9:45 AM

End Date

8-1-2011 10:30 AM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

Independent Project Director: Enuju Suj, Ph.D, suhe@fiu.edu Graduate Committee Member: John Mulrey, M.B.A. john.mulrey@gmail.com Graduate Committee Member: Diann Newman, Ed.D., newmand@fiu.edu

Abstract

This investigative study will focus on the potential impact on Cuba’s tourism industry by United States citizens if travel sanctions are lifted. The research will also aid in understanding the push and pull (push-pull) travel motivational factors that United States (US) citizens exhibit towards booking a vacation to Cuba.

Through this study, collected data will assist in future marketing endeavors so that when the travel sanction is lifted, US travel agencies will be able to prioritize the push-pull travel motivational factors and translate them into captivating promotional packages for this new market segment.

Although current travel is prohibited by US citizens to Cuba unless they have a government issued visa, debating the topic of lifting the travel sanction is a high priority for the current administration.

Keywords

Cuba, United States, Travel Sanctions, Push-Pull Travel Motivational Factors, Marketing, Promotional Packages

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Jan 8th, 9:45 AM Jan 8th, 10:30 AM

The Potential Impact of United States Tourists on the Cuban Market if Travel Sanctions are Lifted; as well as the Identification of their Push-Pull Travel Motivational Factors

This investigative study will focus on the potential impact on Cuba’s tourism industry by United States citizens if travel sanctions are lifted. The research will also aid in understanding the push and pull (push-pull) travel motivational factors that United States (US) citizens exhibit towards booking a vacation to Cuba.

Through this study, collected data will assist in future marketing endeavors so that when the travel sanction is lifted, US travel agencies will be able to prioritize the push-pull travel motivational factors and translate them into captivating promotional packages for this new market segment.

Although current travel is prohibited by US citizens to Cuba unless they have a government issued visa, debating the topic of lifting the travel sanction is a high priority for the current administration.