Start Date
6-1-2011 4:00 PM
End Date
6-1-2011 4:45 PM
Track
2. Track 2 - Poster Session
Subject Area
Travel and Tourism
Faculty Member
G. Jonathon Day, gjday@purdue.edu
Abstract
This study make an attempt to answer the question “what is the impact of corporate social responsibility (CSR) in the destination sector?" by means of interviewing employees in mid-west areas of the United States with a review of relevant archive. Contributions can be the effectiveness and efficient of CSR on the operation and management of Convention and Tourism Bureau (CVB) in mid-west area of the U.S.
Keywords
corporate social responsibility, destination, qualitative
A Qualitative Study of Corporate Social Responsibility in Destination Context
This study make an attempt to answer the question “what is the impact of corporate social responsibility (CSR) in the destination sector?" by means of interviewing employees in mid-west areas of the United States with a review of relevant archive. Contributions can be the effectiveness and efficient of CSR on the operation and management of Convention and Tourism Bureau (CVB) in mid-west area of the U.S.