Start Date
6-1-2011 4:00 PM
End Date
6-1-2011 4:45 PM
Track
2. Track 2 - Poster Session
Subject Area
Consumer Behavior
Faculty Member
Stowe Shoemaker sshoemaker@uh.edi
Abstract
Restaurants have used various methods for making reservations in order to maximize the cover count for their particular restaurant. Online reservations systems have made it easy for restaurants to create a table layout specific to their restaurant and to manage their reservations, as well as the table seating during service. A reservation is the end result of the decision process, but to better understand the value of an online reservation system, getting to that end result, this study investigates the pre-purchase decision thinking of guests. It evaluates the effectiveness of the system to all guests looking at how purchase decisions were made within other industries relating it back to the restaurant industry.
Keywords
Restaurants, Online Reservation Systems, Pre-Purchase Decisions
The Impact of Online Reservation Systems: For Chain Restaurant
Restaurants have used various methods for making reservations in order to maximize the cover count for their particular restaurant. Online reservations systems have made it easy for restaurants to create a table layout specific to their restaurant and to manage their reservations, as well as the table seating during service. A reservation is the end result of the decision process, but to better understand the value of an online reservation system, getting to that end result, this study investigates the pre-purchase decision thinking of guests. It evaluates the effectiveness of the system to all guests looking at how purchase decisions were made within other industries relating it back to the restaurant industry.